Wednesday 21 December 2011

Mills and Boon served in an Indian Way

Mills and Boon did not just aim at launching their books in India but also aimed at Indianizing it. This is why they came up with the Friends for Life, the model hunt contest. The winners have been given an exclusive opportunity to feature on the covers of Mills an Boon Novels. rohit Raghav and Saumya have already featured on the cover of Astha Atray's Debut Novel 'His Monsoon Bride'. The idea behind picking Indian models is to give Mills and Boon an Indian touch. 

Rohit Raghav and Saumya are from Delhi and could not believe when the results of the contest were announced. The idea was to get people who had very next-door kind of faces, says the author of the book. Rohit and Saumya made the perfect couple with their fresh and Next door look.

Mills and Boon intend to make the series very familiar to the Indian readers and break the image that it already has. They want to be as close to the Indian readers as possible and so they decided to go for Indian models to be on the cover of their book. 

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